GetResponse – is this the best online marketing solution available? Online marketing has become a very effective and useful way of generating more business especially with the huge number of marketing tools available in the market to do the job for you. However, in the plethora of widely known marketing tools, it could be a little difficult to pick one that can best serve all your purposes.
In this article, we are going to review GetResponse, an online marketing tool, to figure out if this can be the answer to all your marketing problems. Keep reading ahead to find out.
Table Of Contents
01. What is GetResponse?
02. GetResponse – An Introduction
03. The Pricing
04. Is GetResponse Better Than Other Similar Tools?
05. Is It Simple To Use?
06. Pros Of GetResponse
07. Cons Of GetResponse
08. What Users Are Saying About GetResponse?
09. Is It Popular?
10. The Final Word
What is GetResponse?
GetResponse is a primary online marketing tool which allows you for email marketing, landing page creations and using webinar tool, and it has been widely used by the individuals and corporations around the world. This software offers a surprisingly high number of features for its customers to enjoy and benefit from all the various ways of online marketing. With its wide range of different plans, GetResponse has a huge customer base.
In this review of GetResponse, we are going to deeply analyze this tool to find out about its usability, credibility and other things like what exactly does it have to offer us? How easy is it to use? How many features are there? What are the price plans? And is the pricing is justified or not. So, let’s not wait for a single more moment and get ahead with that.
GetResponse – An Introduction
GetResponse was introduced in 1999 as an all-in-one online marketing platform for businesses and individuals and ever since then it has been growing only popular with every coming year. GetResponse is a great marketing tool tailored to your specific needs and is considered one of the best auto-responder tools for email marketing. However, emailing is not just the only feature of GetResponse but is one of the many it has to offer.
You can do a lot of marketing activities using GetResponse which may end up in driving your readers towards subscription. This tool allows you to create very responsive emails with very elegant and classy look. You can run an email campaign, design templates, keep a record of all the stats and can use them with other promotional plugins for WordPress to get a higher turnover.
The pricing structure of GetResponse is a bit complicated. The software offers three main types of plans named Email, Pro and Max with each of them offering 7 more plans to choose from. So, in all, there are 21 different plans to pick from with all the key features. A quick summary of plans is stated below:
- $15(Email), $49(Pro) & $165(Max) for up to 1000 subscribers.
- $25(Email), $49(Pro) &$165(Max) for 1,001 to 2,500 subscribers.
- $45(Email), $49(Pro) &$165(Max) for 2,501 to 5,000 subscribers.
- $65(Email), $75(Pro) & $165(Max) for 5,001 to 10,000 subscribers.
- $145(Email), $165(Pro) & $255(Max) for 10,001 to 25,000 subscribers.
- $250(Email), $280(Pro) & $370(Max) for 25,001 to 50,000 subscribers.
- $450(Email), $490 (Pro) & $580 (Max) for 50,001 to 100,000 subscribers.
In addition, there is another plan named “Enterprise” that offers above 100,000 subscribers but you are required to contact GetResponse to get a price quotation for it.
Is GetResponse Better Than Other Similar Tools?
To say that GetResponse is better than any other similar tool in the market would not be much of an exaggeration as there are only a few ones out there with so many features availability at reasonable prices. However, we actually checked and compared it with other tools to find out what makes it stand out among the rest and surprisingly got more than one plus points.
First of all the software is extremely easy to use as compared to other tools. The interface is so simple and user-friendly that anybody can do it. Secondly, GetResponse offers way more templates in a fair price than the rest others. So, it means that you can have a multitude of templates to choose from without having to pay too much or extra for them.
And above all, GetResponse gives you access to about all of its main features even at their minimum costing plans. Now this one really makes it superior to the rest, doesn’t it? And for the same reason, you can have way many subscribers using GetResponse in contrast to any other tool with the same pricing plan.
Is It Simple To Use?
Yes, GetResponse is very simple and easy to use with proper and defined guidelines on their website to avoid any kind of confusion. Whether you want to create a campaign or newsletter or an autoresponder – it doesn’t take more than 3-5 simple steps to complete the whole procedure.
The wide array of its features is very easily comprehensible and convenient for users. Let’s have a look at its most commonly used features.
There is a big range of Email newsletters offered by GetResponse. You can choose the one best suited to your requirements. All the templates have elegant and eye-grabbing designs to get the most response from your readers. There are about 600+ templates in every package which target multiple niches and tastes. You can even customize the templates’ designs as per your own will by using supported editor.
Contacts can be easily imported in the form of excel sheet by downloading the complete mailing list. And similarly, you can also upload an excel sheet containing contacts to the software if you want. The software automatically gets rid of the unsubscribed and bounced emails, which is just great.
Auto-Responder is a remarkable feature for both new and old subscribers. You can just simply set the text and it will automatically send it to the subscriber. And the text can be easily edited whenever you want.
Templates for Creating Landing Pages
Other than the newsletter templates, there are more than 100 templates for creating landing pages on GetResponse. And can be similarly chosen and edited as per your requirements.
The famous webinar tool in GetResponse helps you conduct online meetings with your clients. With more than 60 templates available, you can easily send out invites or just set a webinar page and can also set up its personalized URL.
The whole software has much-increased responsiveness in terms of templates that can be easily accessed through multiple browsers and can adapt to any screen size.
The email marketing tool in GetResponse can be easily integrated with many other popular email marketing services such as landing page products and plugins about list building.
The split testing feature helps you determine the best possible marketing campaign for you. You can simply do that by creating different subject lines and contents for your emails while scheduling them for multiple delivery times. And then you can stick to the one that achieves the best results.
To avoid sending spam words in your email, GetResponse comes with this great feature SpamCop. The tool even makes suggestions for changing the words that it marks to be spam.
You can easily check and download the performance reports regarding your landing pages and newsletters. The data is easy to grasp and can be seen in the form of charts and graphs as well.
The built-in tab in the software regarding analytics helps you in tracking your campaigns. You can check and compare your daily growth, split test results and can even track the rates of clicking & opening of emails.
Customer Support System
The software provides an excellent and responsive support system to all of its customers through various means like emailing, live chat and phone calls.
Pros Of GetResponse
- The Email plan by GetResponse is way cheaper than almost all of its competitors out there with much more usability.
- All the features of this tool are very strong and first-rate, especially the split testing feature and the detailed reporting feature.
- You can get a preview of your e-newsletters in your smartphones easily through its responsive emailing service
- The landing page creator is one of the most useful tools offered by this software at all the price plans. However, to get the full functions out of it, a pricier version is required.
- One of the best things about GetResponse is its substantial free trial which comprises of good 30 days with the availability of all of its features without having to pay even a single penny.
- The automation of customers’ journey based on their data and behavior really sets GetResponse apart.
- The support system through various channels is very receptive and comprehensive in comparison to others.
Cons Of GetResponse
As per our thorough research, we found out these tiny flaws in the software.
- The email designing part can be a bit tricky, especially the drag and drop interface.
- Some templates can seem a bit outdated.
- The pricing plans are very extensive and hence can result in making users end up really confused as to what to choose. So the software could really use a more easily comprehensible way to present their pricing structures.
- The user interface needs to be refreshed manually to keep a check on recent happenings.
Though we found a few hiccups in the system but didn’t find them big enough to make much of a difference.
What Users Are Saying About GetResponse?
We checked out various blogs and websites to see the users’ reactions to this product and surprisingly found a huge number of reviews and ratings everywhere with almost all of them to be positive. The majority of the users have rated this software 4 to 4.5 out of 5 star. As per the users, this is the most effective tool for email marketing in the whole market and it outperforms any other competitive tool in terms of functionality.
The users have also reported noticing a 150-200% increase in email ROI ever since they started using GetResponse. Users term it to be simple and easy with guaranteed result, even for inexperienced people. The users seem particularly very happy with the customer support service. According to them, the support system is very thorough and totally unprecedented. The support system makes sure that all of your queries are satisfactorily addressed with much more additional information.
However, not everybody seemed to be completely satisfied with it. We found a few complaining reviews about it as well and most of them highlighted the same issue that the range of RSS to HTML e-newsletter templates is limited and should be broader. Other than that they also seemed a bit baffled about the pricing structures because they are a bit difficult to understand in the first go.
But all in all, most of the reviews we read ended up recommending the software to all those in need of it. So, as a whole, we found a pretty positive response from the users.
Is It Popular?
We checked various platforms to examine the tool’s popularity. Firstly, the rating we found on most of the blogs and websites ranged between 4 – 4.5 out of 5 which means it’s pretty good. Then we checked its ranking on Alexa and found it to be among the top 1500 most visited websites in the world, which makes it unbelievably popular.
According to another famous traffic tracking tool SimilarWeb, GetResponse had a total visitors of 9.40 million in the month of October. Whoa! These stats are sky high! – So, I guess it’s pretty evident now that the software is unanimously popular.
The Final Word
If you want an effective and proficient tool for marketing and branding of your business, especially if it’s newly established, then GetResponse is just the right option for you. The extensive range of classy features it has to offer is extremely useful for all the marketing people and businesses.
And the fact that you can access all of them even at the least price paid is just unbelievable. Moreover, whenever you find yourself stuck at anything then you don’t need to fret as the customer service is always at your disposal.
Though there were a few minor issues with the tool, but which one hasn’t? – Despite those issues, the tool still stands out among the rest of its kind. So, don’t wait any longer and download the free trial now to enjoy a whole new marketing experience.
GetResponse Rating & Short Overview
- reasonable price
- a lot of features
- responsive emailing service
- good landing page creator
- free trial
- automation of customers journey
- quick support
- email designing part can be a bit tricky
- some templates are outdated
- pricing plans are too extensive
- user interface needs to be refreshed manually